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THE FUNDAMENTAL CONCEPTS OF CONTENT MARKETING (PART 1)

Posted on December 16, 2019 by Irene Raimondi

CONTENT MARKETING – CREATE, HELP, ENTERTAIN AND SPREAD WHAT IT IS AND WHY YOU NEED IT As nowadays well known by marketers, the decision-making process before a customer buys a product or a service is, of course, psychological and subjective, but structured in 5 identified

Posted in Content marketing awaking creativity, branding, content, creativity, Marketing

The 5 steps branding process

Posted on November 25, 2019 by Krzysztof Kolodzinski

The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your

Posted in Branding brand, branding, branding process

Personal branding with intention and purpose

Posted on October 21, 2019 by Irene Raimondi

Personal branding with intention and purpose Things changed and you are way behind. Why? Nowadays the personal brand is crucial not only for the rich and famous but for any of us. It became the ultimate way to get and be promoted in your dream

Posted in Branding branding, koteve, Personal branding, Tai Tran

Don’t fight with competition, focus on your branding DNA

Posted on October 7, 2019 by Krzysztof Kolodzinski

There is one more important thing then the brand strategy DNA is the material that carries all the information about how a living thing will look and function. Like in life companies have their own DNA, their own information material that defines how the company

Posted in Branding branding, branding DNA