The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your
What’s Your Brand Promise? Branding is what people say about you when you are not in the room. Brands make a promise when they say what the promise is. Sometimes they just said explicitly and sometimes they just express expectations. If that expectation is met
Nowadays ideas are crated, spread and implemented According to Seth Godin, we are living in a moment where the key ideas are crated, spread and implemented in a totally new way. Now the new model is shaped by the change in leadership. The old way was
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