What has sex in common with sales skills?
Watch the video on ? https://www.youtube.com/watch?v=YIxbfqgdbJk
You’re probably wondering: what has sex in common with sales skills? I was wondering too until I familiarised myself with great analogy introduced by Mace Horoff. He believes that if you’ve had sex, you already know how to sell.
Mace goes straight to the point, “If you do not think you are in sales, think about last time you wanted to have sex.” If you are able to entice that special person or anyone else, then you can sell.
Sex and romance are better when we slow it down
Everyone is a salesperson and you have sales ability. The key is just to find the right motivation.
We know that in relation to sex and romance things are better when we slow it down and salespeople need to do the same thing. Mace says, that salespeople suffer from PPD which is “Premature Presentation Disorder”. They skip the foreplay by jumping straight to the main act. Often salespeople are trying to close the sale before the customer is even warmed up. They just go for what they want without even generating customer interest.
An inpatient salesman
The same people, when they are trying to seduce someone, they become very focused. A perfect example can be derived from Mace’s experience while he was watching an impatient salesman, Brad in action.
Brad was a salesman who called doctors to sell them medical equipment. During his sales, he went straight to the sale, talking about the features, why this equipment is great and lasts longer than the one from the competitors. This put off most of the doctors leaving Brad without a sale.
Sell as if you are meeting a woman
However, in the bar, Brad implemented a totally different approach. When he spoke to a girl in the bar, he was fully focused on her and asked questions showing genuine interest.
Sex and Sales
Sell the same way as when you meet the woman in the bar, focus on her, get the information to position yourself as an alternative, a better alternative. Then, think like a great lover, be passionate, inspire desire, amplify the feeling you create in your customers.
Tease them with moments of anticipation as they could almost taste it, this pleasure that awaits them. Watch for the buying signals and satisfy the customer in the way that you both got what you wanted.