Fundamentals of personal foundation
Building personal foundation comprises of branding, blogging and social media. And it takes time to make it great. However, if you approach it strategically you will save a lot of it. Let’s start from the three main steps towards your personal foundation: define your brand, create your website and utilise your network.
1. Define your brand
Jacob Cass suggests when you define your brand take for consideration four main pillars: gaols, audience, unique selling point (USP) and visual identity. You need to have some idea what you want to achieve, for example, if you are a designer your goals is probably that you want to work for a design agency. Your brand should reflect that. The target audience, in this case, will be design agencies and your web and brand should be targeted toward. A USP is something that makes you different from the rest. For example, if you are a sole trader you can have your personal involvement in the project with your unique set of skills and personality as your unique selling point. Visual identity is the last element of your brand and comprises elements like logo, colours or typography.
2. Create your website
Online presence is vital and your home is a holy grail of your website. Make sure that you follow brand consistency, especially including the same photo along with all your media including your homage in our scenario. Placing aside link to blog or the last post will give a good message that your website is being updated consistently. Don’t forget to provide a choice for visitors to get free updates between subscription email, social media or even RSS. In your portfolio include your work and case studies. Say, how you created particular works, how you resolved specific issues for clients of this brand. This will enable potential customers to know how much work is going into your work. About page use as your selling point and add in your testimonials past clients photos if possible. Make sure to update your blog at least once a week. It will give you a great possibility to learn and engage with your audience.
3. Utilise your network
Use all the media you have available strategically. You can have one or two main and reshare on the other platforms. Having your blog and YouTube as main media you can share your posts to Twitter, Facebook, LinkedIn or other similar networks.
If you want to build your personal brand, contact us and we are going to set up a customised strategy that will allow you to achieve your branding goals the fastest way possible.