Why do we communicate? Our world is based on making connections: Connections with our family, friends, colleagues, and groups that we belong to or work with. One of the most powerful ways to communicate with others is by speaking with them. Verbal communication includes sounds,
CONTENT MARKETING – CREATE, HELP, ENTERTAIN AND SPREAD WHAT IT IS AND WHY YOU NEED IT As nowadays well known by marketers, the decision-making process before a customer buys a product or a service is, of course, psychological and subjective, but structured in 5 identified
Creativity is the key to create valuable content, awake it now! Step one – awaking creativity Read a lot! Why? Because it really helps to write. If you want to make yourself articulate you need to focus on your reading habit. Books introduce you to great
Why uncertainty is good for creativity Most of us feel uncomfortable when ambiguity rises on the horizon of our everyday life. Miriam Giguere illustrates the example of how useful a role it can actually play in certain situations. Imagine, you are in the training and
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