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The 5 steps branding process

Posted on November 25, 2019 by Krzysztof Kolodzinski

The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your

Posted in Branding brand, branding, branding process

Your Brand Promise – Keep what you have promised

Posted on November 18, 2019 by Krzysztof Kolodzinski

What’s Your Brand Promise? Branding is what people say about you when you are not in the room. Brands make a promise when they say what the promise is. Sometimes they just said explicitly and sometimes they just express expectations. If that expectation is met

Posted in Branding brand, Brand Promise

Don’t let your brand fall! Choose brand architecture that serves you best!

Posted on November 11, 2019 by Krzysztof Kolodzinski

Brand architecture Brands also need to determine the relationship the brand has with other brands. You do this by creating a brand architecture. Let the consumer feel Sasha Strauss explain brand architecture as the way in which you manage your portfolio of brand assets, so

Posted in Branding Blended house, brand architecture, Branded house, House of brands

If you don’t have a brand positioning statement, you are lost!

Posted on November 4, 2019 by Krzysztof Kolodzinski

A common mistake of professionals and businesses Imagine you are on a beautiful ship sailing through the middle of the ocean with warm apparel and an aim to get from America to Northern Europe. However, you don’t have a navigation system, maps and you are not

Posted in Branding

Personal branding with intention and purpose

Posted on October 21, 2019 by Irene Raimondi

Personal branding with intention and purpose Things changed and you are way behind. Why? Nowadays the personal brand is crucial not only for the rich and famous but for any of us. It became the ultimate way to get and be promoted in your dream

Posted in Branding branding, koteve, Personal branding, Tai Tran

Fundamentals of personal foundation

Posted on October 14, 2019 by Krzysztof Kolodzinski

Fundamentals of personal foundation Building personal foundation comprises of branding, blogging and social media. And it takes time to make it great. However, if you approach it strategically you will save a lot of it. Let’s start from the three main steps towards your personal foundation:

Posted in Branding personal foundation

Don’t fight with competition, focus on your branding DNA

Posted on October 7, 2019 by Krzysztof Kolodzinski

There is one more important thing then the brand strategy DNA is the material that carries all the information about how a living thing will look and function. Like in life companies have their own DNA, their own information material that defines how the company

Posted in Branding branding, branding DNA

Branding strategies without which you can’t succeed!

Posted on September 30, 2019 by Krzysztof Kolodzinski

Branding strategies Branding, together with new branding strategies, have shifted from humanizing objects and abstracts to influencing people with other people who they know, like and trust. This formula is with us for every long time way before the internet, mobiles phones and PCs. Dr.

Posted in Branding