The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your
What’s Your Brand Promise? Branding is what people say about you when you are not in the room. Brands make a promise when they say what the promise is. Sometimes they just said explicitly and sometimes they just express expectations. If that expectation is met
Brand architecture Brands also need to determine the relationship the brand has with other brands. You do this by creating a brand architecture. Let the consumer feel Sasha Strauss explain brand architecture as the way in which you manage your portfolio of brand assets, so
A common mistake of professionals and businesses Imagine you are on a beautiful ship sailing through the middle of the ocean with warm apparel and an aim to get from America to Northern Europe. However, you don’t have a navigation system, maps and you are not
Personal branding with intention and purpose Things changed and you are way behind. Why? Nowadays the personal brand is crucial not only for the rich and famous but for any of us. It became the ultimate way to get and be promoted in your dream
Fundamentals of personal foundation Building personal foundation comprises of branding, blogging and social media. And it takes time to make it great. However, if you approach it strategically you will save a lot of it. Let’s start from the three main steps towards your personal foundation:
There is one more important thing then the brand strategy DNA is the material that carries all the information about how a living thing will look and function. Like in life companies have their own DNA, their own information material that defines how the company
Branding strategies Branding, together with new branding strategies, have shifted from humanizing objects and abstracts to influencing people with other people who they know, like and trust. This formula is with us for every long time way before the internet, mobiles phones and PCs. Dr.
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