Communicating as a professional or business Behind every business and every professional, there is a story and you need to write your own. According to Vusi Thembekwayo, an acclaimed business entrepreneur and global speaker, when you design a story to tell people to try to
How to create urgency in sales? We “sell” all the time, whether we are at work, home or while enjoying our social life. We care about the loved ones and we have their best interest in mind. This approach, while used with customers is a
CONTENT MARKETING – CREATE, HELP, ENTERTAIN AND SPREAD WHAT IT IS AND WHY YOU NEED IT As nowadays well known by marketers, the decision-making process before a customer buys a product or a service is, of course, psychological and subjective, but structured in 5 identified
Negotiating tips by Chris Voss, an FBI negotiator on sales Say no with emotions In the sales negotiations, it exists an emotionally intelligent way to say no. It is a tactical empathy when you say deferentially and apologetically “I’m sorry this just won’t work for us”. We
Why customers do not buy! In a nutshell, branding is who you are and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. Branding is strongly related to marketing but both support sales. We all want to know
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