The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your
What’s Your Brand Promise? Branding is what people say about you when you are not in the room. Brands make a promise when they say what the promise is. Sometimes they just said explicitly and sometimes they just express expectations. If that expectation is met
Brand architecture Brands also need to determine the relationship the brand has with other brands. You do this by creating a brand architecture. Let the consumer feel Sasha Strauss explain brand architecture as the way in which you manage your portfolio of brand assets, so
A common mistake of professionals and businesses Imagine you are on a beautiful ship sailing through the middle of the ocean with warm apparel and an aim to get from America to Northern Europe. However, you don’t have a navigation system, maps and you are not
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