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2019
Avoid the biggest mistake when communicating as a professional or business - use 4 step process!

Avoid the biggest mistake when communicating as a professional or business – use 4 step process!

Posted on December 30, 2019 by Krzysztof Kolodzinski
Communicating as a professional or business Behind every business and every professional, there is a story and you need to write your own. According to Vusi Thembekwayo, an acclaimed business entrepreneur and global speaker, when you design a story to tell people to try to
read more
Posted in Sales and persuasion communicating as a professional or business, communication, Sales
Get new customers - how to create urgency in sales?

Get new customers – how to create urgency in sales?

Posted on December 23, 2019 by Krzysztof Kolodzinski
How to create urgency in sales? We “sell” all the time, whether we are at work, home or while enjoying our social life. We care about the loved ones and we have their best interest in mind. This approach, while used with customers is a
read more
Posted in Sales and persuasion Sales, urgency, urgency in sales

THE FUNDAMENTAL CONCEPTS OF CONTENT MARKETING (PART 1)

Posted on December 16, 2019 by Irene Raimondi
CONTENT MARKETING – CREATE, HELP, ENTERTAIN AND SPREAD WHAT IT IS AND WHY YOU NEED IT As nowadays well known by marketers, the decision-making process before a customer buys a product or a service is, of course, psychological and subjective, but structured in 5 identified
read more
Posted in Content marketing awaking creativity, branding, content, creativity, Marketing
negotiation 5 top tips by Chris Voss, an FBI negotiator on sales.

5 top tips on negotiations by Chris Voss, an FBI negotiator on sales

Posted on December 9, 2019 by Krzysztof Kolodzinski 1 Comment
Negotiating tips by Chris Voss, an FBI negotiator on sales Say no with emotions In the sales negotiations, it exists an emotionally intelligent way to say no. It is a tactical empathy when you say deferentially and apologetically “I’m sorry this just won’t work for us”. We
read more
Posted in Sales and persuasion Chris Voss, FBI negotiator, negotiations, Sales
Branding and marketing relation to sales - Why customers do not buy!

Branding and marketing relation to sales – Why customers do not buy!

Posted on December 2, 2019 by Krzysztof Kolodzinski
Why customers do not buy! In a nutshell, branding is who you are and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. Branding is strongly related to marketing but both support sales. We all want to know
read more
Posted in Sales and persuasion sales coaching, sales online coaching, Why customers do not buy
branding process

The 5 steps branding process

Posted on November 25, 2019 by Krzysztof Kolodzinski
The 5 steps branding process Brands are both a strategic as well as a financial asset. A strong brand creates customer loyalty and that increases the value of your company. The value which can grow if you continue to invest in the brand. If your
read more
Posted in Branding brand, branding, branding process
Brand Promise

Your Brand Promise – Keep what you have promised

Posted on November 18, 2019 by Krzysztof Kolodzinski
What’s Your Brand Promise? Branding is what people say about you when you are not in the room. Brands make a promise when they say what the promise is. Sometimes they just said explicitly and sometimes they just express expectations. If that expectation is met
read more
Posted in Branding brand, Brand Promise
Brand architecture

Don’t let your brand fall! Choose brand architecture that serves you best!

Posted on November 11, 2019 by Krzysztof Kolodzinski
Brand architecture Brands also need to determine the relationship the brand has with other brands. You do this by creating a brand architecture. Let the consumer feel Sasha Strauss explain brand architecture as the way in which you manage your portfolio of brand assets, so
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Posted in Branding Blended house, brand architecture, Branded house, House of brands
If you don't have a brand positioning statement, you are lost!

If you don’t have a brand positioning statement, you are lost!

Posted on November 4, 2019 by Krzysztof Kolodzinski
A common mistake of professionals and businesses Imagine you are on a beautiful ship sailing through the middle of the ocean with warm apparel and an aim to get from America to Northern Europe. However, you don’t have a navigation system, maps and you are not
read more
Posted in Branding
Create a movement

Create a movement and change the status quo!

Posted on October 28, 2019 by Krzysztof Kolodzinski
Nowadays ideas are crated, spread and implemented According to  Seth Godin, we are living in a moment where the key ideas are crated, spread and implemented in a totally new way. Now the new model is shaped by the change in leadership. The old way was
read more
Posted in Coaching brand, Seth Godin, tribes

Personal branding with intention and purpose

Posted on October 21, 2019 by Irene Raimondi
Personal branding with intention and purpose Things changed and you are way behind. Why? Nowadays the personal brand is crucial not only for the rich and famous but for any of us. It became the ultimate way to get and be promoted in your dream
read more
Posted in Branding branding, koteve, Personal branding, Tai Tran
Fundamentals of personal foundation

Fundamentals of personal foundation

Posted on October 14, 2019 by Krzysztof Kolodzinski
Fundamentals of personal foundation Building personal foundation comprises of branding, blogging and social media.  And it takes time to make it great. However, if you approach it strategically you will save a lot of it. Let’s start from the three main steps towards your personal foundation:
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Posted in Branding personal foundation
Don't fight with competition, focus on your branding DNA

Don’t fight with competition, focus on your branding DNA

Posted on October 7, 2019 by Krzysztof Kolodzinski
There is one more important thing then the brand strategy DNA is the material that carries all the information about how a living thing will look and function. Like in life companies have their own DNA, their own information material that defines how the company
read more
Posted in Branding branding, branding DNA
Branding strategies without which you can't succeed!

Branding strategies without which you can’t succeed!

Posted on September 30, 2019 by Krzysztof Kolodzinski
Branding strategies Branding, together with new branding strategies, have shifted from humanizing objects and abstracts to influencing people with other people who they know, like and trust. This formula is with us for every long time way before the internet, mobiles phones and PCs. Dr.
read more
Posted in Branding
Whether you are selling or not - you need to know this!

Whether you are selling or not – you need to know this!

Posted on September 23, 2019 by Krzysztof Kolodzinski
Whether you are selling or not – you need to know this! The most common word in advertisements is “New” and companies want us to buy “New”. However, the reality is that we do not like it. The mere-exposure effect We rely mostly on the
read more
Posted in Sales and persuasion selling
There is a way to be effective!

There is a way to be effective!

Posted on September 16, 2019 by Krzysztof Kolodzinski
Are we effective? Did you know that the average American handles about 270 kilograms of paper year? How to deal with such an overwhelming amount of paperwork plus thousands of emails and various errands? Is there a system that can to deal with this never-ending
read more
Posted in Coaching be effective, effective
Powerful process of awaking your creativity!

Powerful process of awaking your creativity!

Posted on September 9, 2019 by Krzysztof Kolodzinski
Creativity is the key to create valuable content, awake it now! Step one – awaking creativity Read a lot! Why? Because it really helps to write. If you want to make yourself articulate you need to focus on your reading habit. Books introduce you to great
read more
Posted in Content marketing awaking creativity, creativity
Plan Are you your own bad employee and the worst boss?

Are you your own bad employee and the worst boss? Part 2

Posted on September 2, 2019 by Krzysztof Kolodzinski
Schedule You’ve made it. You have your schedule and if you would have that perfect day that would be great. However, you are probably not going to do what you have planned. You might probably hit around 70 % of your plan but, as Dr
read more
Posted in Career Get stronger, goals, good life, Jordan Peterson, Planning, Schedule
Recipe for meaningful life? No, but ...

Recipe for meaningful life? No, but … Part 1

Posted on August 26, 2019 by Krzysztof Kolodzinski
Recipe for a meaningful life Is there a recipe for a meaningful life? No, but through the history of humanity, we have discovered certain guidelines that can lead to it. So, what are they? The essential you must have! You should have most of the
read more
Posted in Coaching Jordan Peterson, meaningful life
cognitive coaching

On a deeper level of thinking with cognitive coaching

Posted on August 19, 2019 by Krzysztof Kolodzinski
Cognitive coaching The basic premise of cognitive coaching is to help others think and learn about their thinking. Brian Marshall captured this nicely by saying “If we really want to help somebody with their thinking we want to take them deeper”. When we ask questions
read more
Posted in Coaching Cognitive coaching
Everything you know about time management is wrong

Everything you know about time management is wrong

Posted on August 12, 2019 by Krzysztof Kolodzinski
Time management How is it that we have more tools, technology, calendars and checklists and we still seem to be behind with our work? We work longer hours, we know so much about time management, yet stress is at an all-time high. Rory Vaden, an
read more
Posted in Coaching time management
planning and doing

The gap between planning and doing

Posted on August 5, 2019 by Krzysztof Kolodzinski
The gap between planning and doing How many of you pressed the snooze button more than once?  How many of you wanted to eat fewer snacks but could not do so for more than a month? We know these situations well when we want to
read more
Posted in Coaching Planning, planning and doing
Confidence. Powerful people

Confidence. Powerful people use their thoughts as they act on them!

Posted on July 29, 2019 by Krzysztof Kolodzinski
We want to do things with confidence We want to do things with confidence, belief in the effectiveness of our own abilities or of our favorable acceptance by others. Moreover, everyone assumes we want to do things with confidence. Confidence vs. self-esteem Confidence is very often
read more
Posted in Coaching confidence
What makes a job application stand out?

What makes a job application stand out?

Posted on July 22, 2019 by Krzysztof Kolodzinski
The job-hunting process The job-hunting process often leaves us with a feeling of despair anxiety and depression. However, occasionally it originates with a humorous story. Michael Gauthier discovered, how to think out of the box and how to apply for jobs from his personal experience, work
read more
Posted in Career job application, TAYGo
Job search

A new way how to conduct a job search?

Posted on July 15, 2019 by Krzysztof Kolodzinski
A new way of how to conduct a job search? We all know job marked changes drastically with the growth of technology and the question of how to conduct a job search becomes more and more relevant. Do you work in the field that relates to
read more
Posted in Career how to conduct a job search, job, job search, jobs, Warren Buffet

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